ABOUT

STS Collective was birthed from the idea that women should never have to choose between comfort, confidence, ambition, self expression, high standards, motherhood, softness, edge or individuality!

Created by Sinead J Krelle, entrepreneur, mum, podcast host and business mentor, STS Collective is more than a clothing brand. It’s an extension of the life she has built and the women she speaks to every single day.

Women who want more.
Women who feel deeply.
Women who are building businesses, raising families, rebuilding themselves, chasing freedom, healing, evolving and becoming.

Before STS Collective was created, She’s The Standard Podcast was born as a space for honest conversations around life, business, relationships, wealth, confidence, mindset, motherhood, reinvention and becoming the woman you know you’re capable of being.

The podcast quickly became more than conversations.
It became a movement, a mindset and a reminder that women do not need to shrink themselves to belong or ask for permission to THRIVE.

STS Collective became the physical extension of that energy.

After years in the online business space mentoring women around the world, Sinead wanted to create something tangible.
Something women could physically put on and feel.

Not just fashion.
Identity.

The oversized fits.
The effortless energy.
The confidence.
The feeling of walking into a room and feeling completely yourself.

That’s STS Collective.

Because this brand was never just about what you wear.
It’s about who you become in it!

Welcome to STS Collective 🖤